While Moving Image Advertising Has Been Around Us, Everywhere, For At Least A Century, The Topic Has Tended To Be Overlooked By Cinema Studies This Far Reaching New Collection Makes An Incisive Contribution To A New Field Of Study, By Exploring The History, Theory And Practice Of Moving Image Advertising, And Emphasising The Dynamic And Lasting Relationships Between Print, Film, Broadcasting And Advertising CulturesIn Chapters Written By An International Ensemble Of Leading Scholars And Archivists, The Book Covers A Variety Of Materials From Pre Show Advertising Films To Lantern Slides And Sponsored Educations With Case Studies Of Advertising Campaigns And Archival Collections From A Range Of Different Countries, And Giving Consideration To The Problems That Advertising Materials Pose For Preservation And Presentation, This Rich And Expansive Text Testifies To The Need For A New Approach To This Burgeoning Subject That Looks Beyond The Mere Study Of Promotional Film
Is a well-known author, some of his books are a fascination for readers like in the Films That Sell book, this is one of the most wanted Bo Florin author readers around the world.
- 324 pages
- Films That Sell
- Bo Florin
- 01 June 2017 Bo Florin